Insights
Junicon provides marketing research-based consulting services in global healthcare markets. We deliver value by transforming client and market information into actionable insight. We offer:
A broad portfolio of services for healthcare clients
Fully customized, proprietary marketing research
Strategy consulting
Regulatory support and advisory services
Epidemiology and health economic expertise
Capabilities to conduct qualitative and quantitative research globally
Project teams composed exclusively of healthcare experts
Strategic deliverables and ongoing support
The Evolution and Future of AI and Machine Learning in Healthcare
Artificial Intelligence (AI) and machine learning (ML) are revolutionizing many sectors. From enhancing diagnostic accuracy to streamlining processes, AI and ML's potential in healthcare is vast. In this article, we'll explore where these technologies have already been implemented, where they are expected to make the biggest impact in the future, and the barriers, risks, and limitations that need to be addressed.
Latest Innovation in Healthcare
In recent years, healthcare has experienced a surge of innovations, transforming every aspect of the industry from product development to patient diagnosis, treatment, and monitoring. For marketing managers, innovation teams, and strategists, understanding these trends is crucial for staying competitive and identifying new opportunities.
The Only Road to Success: Prioritizing Innovation
In today's fast-paced market, prioritizing innovation is not just a strategic advantage; it is a critical imperative for any organization looking to stay competitive and relevant. Product managers and engineers often generate more ideas and excitement than available resources can handle, making effective prioritization a core challenge.
The Critical Role of Customer Journeys in Brand Success
In today’s fast pace, crowded, digital-first world, understanding your customer journey is not a nice-to-have theoretical exercise. It is a non-negotiable strategic process for brands looking to deeply connect with their audience, wherever they are in their journey. Learn about the surgical precision with which a customer journey should be dissected to efficiently increase brand awareness, drive conversion and foster loyalty.
The Benefit Ladder Framework: Unleashing the Power of Mapping Your Product’s Value
The benefit ladder framework is one of the foundational tools in marketing, transforming how businesses communicate their value propositions to customers. Its roots trace back to the mid-20th century when marketing pioneers began dissecting the intricacies of customer behaviour and purchasing decision mechanisms.
Trends in Healthcare IT
Information Technology is increasingly changing the way healthcare is provided and opens up new opportunities for clinicians to treat and manage their patients worldwide. Two significant developments that will completely change today's treatment paradigm are the emergence of artificial intelligence and the proliferation of wearable health trackers.
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Junicon's Innovative Methodologies for Market Research
Traditional market research techniques such as focus groups, qualitative telephone interviews and online surveys are still at the core of many of the projects that Junicon completes.
However, there are many new market research methodologies and techniques that our team is using to get the best results for our clients. Often these are new technologies that we apply to more traditional research methods.
How Covid-19 Changed Healthcare IT
As the pandemic has had a huge impact on health care systems worldwide, we have tracked the far-reaching changes on how Covid-19 has re-shaped the way information technology is being used in the healthcare sector today.
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Junicon provides marketing research-based consulting services in global healthcare markets. We deliver value by transforming client and market information into actionable insight. We offer:
A broad portfolio of services for healthcare clients
Fully customized, proprietary marketing research
Strategy consulting
Regulatory support and advisory services
Epidemiology and health economic expertise
Capabilities to conduct qualitative and quantitative research globally
Project teams composed exclusively of healthcare experts
Strategic deliverables and ongoing support
Junicon launches new Strategic Consultancy for the Healthcare Sector
JuniConnect, as the new service is called, is joining a global network of high calibre consultants and subject matter experts with our trusted research services in the healthcare space. JuniConnect brings together industry expertise along with the insight generation required to make decisions.
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